Researchers Erik Wästlund and Poja Shams have been following consumers’ paths through a store using eye-tracking equipment that records a person’s eye movements.
Read about their exciting research findings in this white paper.
Jeff Porter is one of the world’s foremost experts in digital signage. In this video, you can get some of his best tips for successful digital signage.
Enter your email address to view Jeff’s presentation from Shoppadagen 2015.
How important is the color of a sign in your store? Will it enhance your customers’ shopping experience and increase sales?
In this white paper, you’ll get to know how you can easily influence buying decisions through minor adjustments to your signage.
Coop is one of Sweden’s biggest supermarket chains. With approximately 700 stores and a variety of weekly promotions, it was important for Coop to find effective signage software that could handle their large volumes. At least 80,000 signs are printed each week, and it was important that the signs could be printed regardless of whether the store was online or offline.
Plantagen has around 100 stores in the Nordic region and in Ireland. “To unite us as one chain, we needed to find signage software that created a uniform graphical statement and be a common source of all product information, whether online or in the store,” says Tobias Malmborg-Karlsson, Nordic Marketing Manager.
XXL is the sporting goods chain expanding the fastest throughout the Nordic countries. They have more than 50 stores in Sweden, Norway and Finland. With many promotions each month and images of all products, it was very important for XXL to find signage software that was both effective and simple. Also decisive for them was support for creating signage that would save time during the process.
Shoppa’s signage software is a powerful, simple and flexible signage tool that helps all your employees become better salespeople. It’s built for inspiration, enabling you to craft effective in-store environments for your customers.
Creating digital signage should be as easy as printing signs on a local printer in the store. With Shoppa Flow, your head office and store can send messages at the touch of a button to one or more digital screens.
Mediablob is Shoppa’s product and image bank, designed 100% for retail. Mediablob provides the retail chain with end-to-end control of product information from launch to sales exposure in stores, e-commerce and other platforms.
Integration between your signage software and external systems, such as image banks, ERP/PIM systems, store data and PDAs, is crucial. Shoppa’s Integration Engine is an easy way to accomplish this.
Want to take a closer look at Shoppa’s signage software?
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