What influences purchase decisions?

In this white paper, will you read about:

1. What influence consumers purchase decision?
2. How people respond to commercials in different channels
3. Erik´s 3 tips for an effective retail communication

Erik Modig is a researcher in consumer psychology. His research focuses on how our knowledge of consumer psychology can increase the efficacy in marketing communication (ads, marketing and PR) and the value 

This white paper contains an exclusive interview with Erik Modig, where he shared his best tips for a successful customer communication.

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