10 great tips for digital signage

Jeff Porter

Jeff Porter is one of the world’s leading experts in Digital Signage. He is often a requested speaker at events, and seen as one of the digital signage industry’s leading pioneers. Porter has been president of POPAI Digital Signage Group and co-author of the fourth edition of the book “The Power of Marketing at Retail”.

In this exclusive video, from Jeff’s participation at Shoppadagen, he share his best tips about how to succeed with digital signage.

In this video, you will hear Jeff Porter talk about:

  • What to think about before starting with digital signage
  • Location, location, location
  • Content strategy
  • Target marketing
  • Digital signage – in the future view


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