The choice of content strategy influences the effectiveness of your signage. FLOW is Shoppa’s content strategy, leading customers from inspiration to a call-to-action, which helps in planning the messages in hybrid signage solutions.
FLOW stands for Feel, Lead, Offer and Want. It’s a chain of customer experiences that drive sales.
Feel – Create a feeling or mood related to the product, trigger personal subconscious associations.
Lead – Lead the customer towards the brand or product and anchor the positive feelings.
Offer – Offer a product related to the feeling.
Want – Create a want, and help the customer make a purchasing decision.