On a cold autumn day 2019 in Borlänge, Sweden, two enthusiastic men cut the ribbon to their first own grocery store #MinMatbutik.
For years they had shared a vision of starting a grocery store. A store that focused on customer service, promoting local suppliers and offer sustainable produced food. Free to take their own decisions, to have close control over provenance & quality and with a committed staff who shares their passion about food.
In addition to offering good and sustainable food, the goal of the business was to create an in-store customer experience which reflected their core values, both in interior and in-store signage.