On a cold autumn day 2019 in Borlänge, Sweden, two enthusiastic men cut the ribbon to their first own grocery store #MinMatbutik.

For years they had shared a vision of starting a grocery store. A store that focused on customer service, promoting local suppliers and offer sustainable produced food. Free to take their own decisions, to have close control over provenance & quality and with a committed staff who shares their passion about food.

In addition to offering good and sustainable food, the goal of the business was to create an in-store customer experience which reflected their core values, both in interior and in-store signage.

The challenge

  • Obtain a tool that was simple and effective
  • Maintain their graphical profile
  • One single source to store all product information
  • Omni-channel delivery of the customer experience


  • Easy-to-use software
  • Keeping the graphical design in all channels
  • Create and manage both digital signage and print in one single software
  • Create advertising and direct ads in the signage software
  • Digital leaflets
  • Ads for social media
  • Floor banners

The solution

Shoppa Enterprise was installed, enabling them to create and publish content for print, digital signage, ads, leaflets and social media. One of their core values are environment friendly, so all their leaflets are digitally produced with Shoppa Enterprise.

Mediablob stores all their product information, including product images, logos, pictograms, ad copy, prices and other information about the products.
The solution provides them with all they need to create and keep a continuous customer experience across all their channels.

With Shoppa it's easy to keep a continuous customer experience across all our channels.
Niklas Kvarnström
Founder of #MinMatbutik

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