Shoppa Plus was installed in all of Coop’s stores, allowing access to templates, images and automatic access to all product information via the internet.
Shoppa Enterprise was installed at Coop’s headquarters for each concept, enabling the company to manage the graphical profile of each store in real time. This way, headquarters can quickly and automatically provide all stores with new or updated templates.
By using Mediablob, headquarters can manually supplement and adjust all product information, including product images, logos, pictograms, ad copy, prices and other information about the product. Promotions can be adjusted for each region and in a consumer association in order to locally adapt the product range.
For the integration, Integration Engine was used, offering a proven and effective method that minimized the time needed for testing and implementation.