Senior Sales EMEA

Company Description:
Shoppa, a market-leading manufacturer of in-store signage for retailers. Ever since Shoppa was founded in 2004 we have believed that profitable customer experiences comes from a combination of print and digital signage. Nowadays, our services are based around our own signage software – that currently obtains a market-leading position in the Nordic regions.

We support retailers of all sizes with their in-store communication. Today, a physical store has to add value and offer an experience that cannot be obtained online. In-store communication is an essential factor to make this happen. Hybrid Signage is a concept designed by us to even further enhance the shopping experience and to meet the needs of today’s in-store customer. With extensive experience from the retail industry we offer our own signage software and other services that helps retail chains to craft in-store communication that makes a mark.

Job Description:

The Sales Manager EMEA supports the development of the EMEA Sales organization’s objectives within the overall B2B strategy with EMEA line management through active participation in corporate strategic planning, sales strategy development, forecasting, sales resource planning and budgeting meetings.
Conscientious coordination: Managing the EMEA Sales process including coordination and prioritization of customer projects.

  • Observe, and think ahead: Assuring personal target achievement for profitable sales revenues, volumes, market share and other key financial performance objectives for EMEA customers.
  • Take responsibility: Provide input for the growth of EMEA regional business – strategy, sales channel design, go-to-market business models and strategic account planning.
  • Help shape the future: Recommending strategies with regards to implementation of new product and product line revisions, pricing strategy and marketing support tools and communications
  • Think holistically: Provide input on industry, competitor and market supporting further B2B analysis as well as coordinating field forecasting within the EMEA region.
  • Networked communication: Building and maintaining strong customer and inter-company relationships as well as peer support.


Preferred personalities: Initiative, adaptability, flexibility and willingness to travel (>50%), entrepreneurial mindset
Working Practice: Analytical, strategic and action-orientated thinking
Experience and Knowledge: Minimum 5-8 years of international sales management experience
Qualifications: Strong interpersonal, cooperation and communication skills
Languages: Proficient English and Swedish language skills
Education: Technical degree and/or MBA preferred

If you’re interested in the above description, please apply with your CV to

For questions please contact:
Roger Sjödin, COO
+46 705 181014 (mobile)

Video to watch

Shoppa head office

Gesällgatan 7 , SE 745 39 Enköping, Sweden